Introduction - Please Listen to First
Introductory audio podcast that describes the course and other important information
View ArticleClass 1 - Intro to Entrepreneurship
First lecture. Discusses what makes a good entrepreneur, and why become one.
View ArticleClass 2a - Ideas for Companies, Products & Services
How do you get the idea for a new company? Discussion of where ideas come from and how to evaluate them.
View ArticleClass 2b - Starting the Venture
The basics and things you'll need to start your company
View ArticleClass 3 - The Business Plan
The basics of writing a business plan including content, audience, protecting the plan, etc.
View ArticleClass 4a - Building a Team
A discussion about how to build a management team, perhaps the most important thing an entrepreneur can do.
View ArticleClass 4b - Forms of Incorporation
The basics about, and comparisons among different forms of incorporation.
View ArticleClass 5 - Funding the Company
Discussion of how, how much, and where to raise money. Also compares different sources of funding.
View ArticleClass 6 - Finance and Forecasting
Basics of finance and forecasting. Revenue projections, costs, etc.
View ArticleClass 7 - Identifying the Target Market
Figuring out the target market for products and services. Includes segmentation and sizing your market.
View ArticleClass 8a - Business Analysis & Strategy
Discussion of analysis needed for good business, competitive and marketing strategy.
View ArticleClass 8b - Competitive Strategy
Developing the company's business and competitive strategy. A discussion of different types of strategies.
View ArticleClass 8c - Competitive Positioning Case Study
A class using a real world example case study to illustrate competitive strategy and positioning
View ArticleClass 9a - FORE Systems (A) Case Description
The introduction to the FORE Systems (A) case that deals with a technology start-up during a critical phase of its development
View ArticleClass 9b - FORE Systems (A) Case Analysis & Answers
Analysis of FORE Systems. Company, competitive, customer, market, and industry analysis and recommendations. What really happened? Come find out.
View ArticleClass 10a - Marketing part 1
Introduction to the basics of marketing including strategy, positioning, advertising and direct marketing
View ArticleClass 10b - Marketing Continued
More marketing including public relations, trade shows, events, seminar selling, etc.
View ArticleClass 11a - Sales Introduction
Sales basics, distribution channels, direct selling, etc.
View ArticleClass 11b - Strategic Selling
How to sell to businesses and organizations using Strategic Selling methods
View ArticleClass 12 - Pricing Products & Services
The methods used to price products & services to consumers and businesses.
View ArticleClass 13 - Finance & Funding Revisitied
This class devles deeper into financial projections and funding issues. Revenues, costs, accounting, fund raising, capitalization & stock.
View ArticleClass 14 - Liquidity & Exit Strategies
Discussion of buyouts, mergers, acquisitions and initial public offerings - IPO
View ArticleClass 15 - Organizations & People
A discussion of organizational structures, compensaton, hiring, firing and other HR topics
View ArticleClass 16 - Operations and Management
Discussion of key responsibilities of an entrepreneur and other essential management topics.
View ArticleClass 17a - Internet Advertising
A discussion of Internet Advertising with a focu on Affiliate Marketing Programs.
View ArticleClass 18 - Classic Business & Marketing Strategies
Discussion of a variety of classic business strategies including market leader, follower, economy, early adopter market, high growth market, declining or recessionary market, etc.
View ArticleClass 20 - Vertical Marketing
Discussion of vertical and industry marketing. Requirements for a successful vertical marketing campaign.
View ArticleClass 21 - Marketing Budgets
Discussion of the costs associated with different types of marketing vehicles. Also discuss where to spend your marketing dollars.
View ArticleClass 22 - Advertising
We'll discuss the detailed issues related to advertising. Reach, frequency, elements of a good ad, why ads fail, etc.
View ArticleClass 23 - Open Discussion - Call into TalkShoe
Invitation to all of the Internet students taking this class to call in for a discussion and Question and Answer session.
View ArticleClass 25 - Company Ownership
Discussion of ownership, stock, partners, control, etc. All things related to who owns what share of a company.
View ArticleClass 25 - Inventor verus Marketing person
We'll explore the key differences between intentors/scientist and marketing people, and why they value one another so much.
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